Pubs strategy in the wilderness, anyone?

Jackie Marchington of Caudex Medical sends this from a secret location…

I am putting the lie to the manic #medcomms hashtag by taking advantage of the middle-of-the-wilderness hotel I’ve ended up at this trip. I’ve spent the morning in publication planning strategy meetings and an author call, working out of our clients’ offices and now I’m back in my hotel working outdoors for a while, appreciating the weather, the scenery and the smell of freshly cut grass.

Four hours of pubs strategy is enough to wear anyone out, but it was a really interactive and productive meeting, so roll on 2015. I’m currently updating some training materials for our three bright new shiny trainee writers who started with us last week, and a company-wide copyright licensing update/reminder for tomorrow afternoon.

Between then and now, I have another couple of hours planning congress activities tomorrow morning, along with our friendly rival agency, who works on the same account with us.

I must admit that my feelings of extreme hostility towards this hotel I had last night when the taxi driver from the airport couldn’t find it (perhaps if he’d been driving more slowly he might have done better…) have mellowed considerably now that I can appreciate the setting. It’s a bit more touristy retreat-like than the usual hotel chains us poor MedComms folks usually end up in.

Oh well, I’d better get on with it…

 

JMM


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