A Day in the Life of an Account Executive

Olivia Goldring is an Account Executive in the Healthcare team at Ketchum, a global communications agency. She specialises in digital campaigns and has a BSc in Business Management with Communications. Olivia joined Ketchum on the James Maxwell Graduate Scheme in September 2014.

goldringIt’s a busy day here at the Ketchum London office. The sun is shining and lots of people have brought out the ‘summer wardrobe’ – everyone is clearly excited that summer has finally arrived.
 
The day started with a digital training session at LinkedIn’s offices on Oxford Street. I have a passion for digital communications and I love that I can bring this passion to healthcare and encourage the team and clients to experiment with social and digital.

ketchum

Having returned from the training session, I sit down at my desk to write a content calendar for a disease-awareness campaign around arthritis that we are running for the second year in a row. I manage the account day-to-day, including our social channels, which involves writing all the content that will be posted on Facebook, Twitter and Instagram and finding impactful images to go alongside it.

Following this, a few of the team sit down for a brainstorming session around 2017 plans for one of our big pharmaceutical clients and their respiratory drug. The focus is on the treatment phase for patients, as opposed to raising awareness of the disease. The great thing about brainstorms is that it allows for people outside the account team to bring fresh ideas to the table and provide some inspiration.

Some of the team are also preparing for a big medical congress on Friday, which one of my clients has a booth at. I’ll be attending along with some of my colleagues, to help out at my client’s booth, attend some of the talks and promote this year’s campaign. We’ve been busy pulling together lots of materials for the congress, including videos, banners and flyers, and ensuring our clients have everything they need. I’ll be live-tweeting from the congress on behalf of our client as well – no pressure!

Looks like another busy week ahead – but it’s much more exciting that way!

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