Sun’s up on a frosty morning

Blair Hesp, Managing Director at Kainic Medical Communications is also starting his (very long!) day with his team of writers. Hopefully we’ll hear more later as to how the day turns out.


We’re heading for a busy day here at Kainic. New Zealand is becoming a much bigger hub for MedComms than a lot of people may think, especially with the arrival of UK-based agencies, such as Amiculum. The benefits of that are starting to flow into improved publications practices within local biotech companies and it’s opening doors for Kiwis overseas to come home and help build the industry here (hint, hint expats).

We’re now operating with a team of five writers, plus admin support, working across nine countries around the world, so we expect to be touching base one way or another with clients in New Zealand, Australia, Hong Kong, Singapore, Japan and the UK today, in addition to working on finding some speakers for the upcoming ISMPP Asia-Pacific meeting that we are helping to organise. Somewhere amongst all the client management and admin, I still manage to fit in a fair bit of writing myself, while also mentoring our growing team of junior writers.

Things generally kick off out here at 7AM as we catch the end of the day in the UK, then we get a bit of a break until around lunch time before other markets in the Asia-Pac region start work. The team will soon be briefed on the plan for the day and all the work that has come through overnight. That will give us some time to crack on, and maybe dash out for a team MedComms day coffee at our local café, Wolf at the Door, who keep us caffeinated.

Around lunchtime we’ll be expecting a flurry of activity out of Australia and Hong Kong as they come online, and we’ll have continuous contact from clients in those countries until around 8 or 9PM, at which point I will then be jumping on a call with a client in the UK to discuss a project.

I also need to get on to editing the first draft of our typeset compilation of blog posts that we have put together over the last 15 months as we look to help our clients maximise their return on freelance writer investment by proactively communicating the ins and outs of being a freelancer, particularly as most agency-based writers have not freelanced over multiple accounts outside of an agency, so are generally unaware of the full extent of the challenges that we face in interpreting briefs, in particular. We’ll be forwarding a copy to our clients soon, but will be happy to provide a copy to anyone who is interested.

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