Corinne Swainger is a Freelance Medical Copywriter, Medical Writer and Editor based in London.
Greetings from breezy, sunny Pinner, in North-West London, where I’m stopping for lunch during my busy freelance day. As it happens, my teenage son didn’t go into school today since he wasn’t well overnight. But working from home means I can keep an eye on his recovery here, while still progressing with my work. Today, at MediQuill Ltd, I’m juggling some interesting assignments. These include developing a new strategic story flow for a renal product advertising campaign, and mapping out associated content for an interactive visual aid to differentiate this drug over the competition. So it’s time to integrate some emotional messages into the campaign!
Before getting into MedComms, I started my career as a staff healthcare copywriter in a Florida hospital working with doctors, nurses and patients to promote the hospital’s clinical services. As such, I was taught that the best advertising and PR campaign messages appeal to a person’s emotions. And I think that’s still true, especially in MedComms. Sometimes, we forget that healthcare professionals are people too, and they will respond to moving messages rather than just clinical logic when making treatment decisions.
Today, I’m also ghost-writing a proposal to present the benefits of my client’s European pharmaceutical wholesaler services to a global pharmaceutical company. I’m also discussing a potential new project with a freelance medical editor whose client is looking for a PR healthcare writer. Plus, I’m getting a breath of fresh air in the local Pinner park to enjoy that lovely sunshine. Freelancing can sometimes be isolating, which is why I try to get out of the house every day to just connect with people. After 20 years, I still love working in MedComms – and this has increased over the past 10 years since I began freelancing and founded MediQuill Ltd. There is always so much diversity in this industry, as shown by the postings from around the world on #MedComms Day. I look forward to reading more of them.