A message here from aging rocker, John Gonzalez of Solanum Medical Communications (no, I’m not jealous!)

It’s been a tough day trying to concentrate on an assignment I am working on, my ears are still ringing with the sound of rock and roll from last night. Along with some other 50,000 fans and my concert buddy, who incidentally works in pricing and market access, we went to see the Rolling Stones at the Old Trafford Stadium Manchester last evening. After over 50 years of touring, Mick Jagger and co-workers can still draw crowds, fill a stadium and BTW it’s not just ageing rockers that attend. How can they still do this in 2018?. Well charisma, great songs, skilled musicians and a stunning show is probably the answer.

You’re probably thinking what on earth has this got to do with MedComms? What occurred to me last evening were the parallels with organising a successful satellite symposium or conference i.e. when the event you have organised fills the auditorium or congress room and there are no seats left. So what get you this level of success? Charismatic and expert speakers with great presentation skills, interesting content that will resonate with the audience and finally, excellent delivery and organisation of the event. I would say no different to a great rock concert. And to any of you Stones fans out there in the MedComms world “Its only rock and roll but we love it”!