Corinne Swainger is a freelance medical copywriter, and organises regular local meet-ups for other MedComms freelancers and remote workers living in and around North West London. They’re meeting tonight to celebrate MedComms Day, so I’m hoping for more pictures!
Greetings from sunny Middlesex, in the suburbs of Greater London! As an independent medical copywriter, I love the diverse challenges that freelance life gives me, but like any other business, I still need to dedicate some essential time to focus my professional marketing plan. It was half-term last week, so I took some time off to assess my current and future business situation. During the past 12 years since I kicked off my freelance scientific career, pharmaceutical-healthcare communications have changed rapidly, which means I’ve had to adjust too, or risk getting left behind. While I’m looking to stay freelance in the future, I’m keen to find out what new marketing options are out there for small businesses like me. So, I’m talking to various colleagues inside and outside the industry for their thoughts before I take my next steps.
As part of these changes, today, I’m been tweaking the logo for my MediQuill Ltd, and updating my professional LinkedIn profile. I’m also investigating whether I want to specialise on a more niche healthcare market. For example, in recent years, I’ve focused more on devising medical promotions and medical education for primary healthcare professionals and patients, rather writing abstracts and clinical research reviews for secondary care. I’ve also branched out into creating medical education and promotions for medical devices, so today, I’m considering if, and how I could offer more specific services to those types of clients.
Finally, I’m definitely looking forward to catching up with a few other freelancers this evening to celebrate MedComms Day in our own way, at our local freelancers meet-up. Cheers!