On a train to London

Jane TrickerJane Tricker, Freelance writer, is struggling with the wifi on the train, apparently, but has still managed to send this message in. Technology is great, when it works…

I’m writing this from the 7.25 train to Victoria, admiring the glorious Kent countryside as I go. I’m spending the day with DDBRemedy – an advertising agency based in Paddington. I’ve been working with this agency for several months on a range of projects (including a couple of pitches). My current project is to prepare a slide deck that will be used to introduce an existing regional sales team to a new drug in a new therapeutic area. The drug is due to launch in a couple of years’ time, and the deck will be used at a meeting to decide how many staff will be needed to support the launch, when and how they will be transitioned and what additional staff they will need in specific territories. My job has been to distil the information in hundreds of slides in the core deck down to 35 slides for a 50-minute presentation and provide a fresh approach to the storytelling for this meeting – the pharma client wants something that will encourage the delegates to think ‘outside the box’ for their launch preparaton.

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