What attracted you to this career in the first place?
Not quite being sure what I wanted to do after my Ph.D., but knowing I definitely didn’t want to stay in the lab(!), my supervisor told me about a past student of who’d gone into MedComms, and had a career that involved both science and creativity (aka the dream!), and I was sold!
What’s your favourite part of your job?
The people! I have loved almost everyone I’ve worked with in every agency. A close second is getting the opportunity to work on projects i’ve been truly passionate about, and pitching brilliant ideas to clients, getting to see the wild look in their eyes of wanting desperately to say yes (a fair few even do!), before the inevitable ‘we’ve got limited budget this year…’
What is the most challenging experience you have faced?
Working with a new client, who clearly loved and wanted to continue working with their previous agency, and proceeded to make life extremely difficult… (can every email really be marked urgent!?!)
What’s the funniest memory and/or highlight of your career so far?
After having completed a project for an extremely demanding client – three times daily whatsapp calls and messages (on my work phone) etc, said client, tried to set me up with her son, asked me to look him up on Facebook and waited on the phone to hear my reaction to his photos!
Who would play you in the movie of your life?
What’s a typical day look like for you?
Emails, all the emails, team meetings and 121 catch ups, client TCs, liaising with studio and learning! From finding out more about a therapy area, the clients strategy to new ideas of how to approach things
What would your key tasks in a typical day be?
Proposal and budget development
Thanks, Elif. Have a great day!