I thought this was great fun. Thanks to all who joined in. It’s been a long #MedComms Day and I’m running out of steam, but as we now head towards the end of the day it was great to have the opportunity to chat with this eclectic group of specialists thanks to the wonders of Zoom! Discussion topics included plans for the ISMPP West 2021 (Irvine, California, USA, 21-22 October 2021), using crowd-sourced video in medical education, KOL engagement through asynchronous meetings/webinars, extending the reach of publications, and authenticity in healthcare communications.